PROST!
OKTOBERFEST WEEKEND STARTS HERE.

NEW: Pre-fest Beer Crawl

Friday, October 9 | 5–8 PM
Downtown Lake Geneva

ALL Local Craft Beers
Official Afterparty at Geneva Tap House

Why wait until Saturday to celebrate Oktoberfest?

Grab your crew and kick off Lake Geneva Oktoberfest a night early with our NEW Beer Crawl—a Friday night celebration of local brews, downtown shopping, great food and plenty of Oktoberfest fun.

Nearly 20 downtown businesses will stay open late and transform into Beer Crawl stops for the night. Make your way through downtown, sample locally made brews, shop along the way, grab a snack and soak up the Oktoberfest atmosphere.

Then, when the crawl ends at 8 PM, the night doesn't have to.

Head over to Geneva Tap House for the official Beer Crawl Afterparty!

Registration Info

TICKETS

Tickets are $35 each.

Designated driver tickets are available for $15 each
Tickets on sale September 4th

Tickets can be purchased using the link above. This event sells out annually so we strongly suggest purchasing your tickets early. Please be advised this is a nonrefundable event ticket as we sell at limited capacity. In the event of cancellation, we will contact ticket holders to issue refunds or credit to the next event.

Check In Details:

Check In starts Friday, October 9th, from 3-5pm at Geneva Tap House - 252 Broad Street

Street Parking for the event is metered. A city map of various paid and free parking areas in the City is HERE.

*Please provide ID and tickets to receive your wine walk materials for the day. Reminder all General Admission ticketholders must be 21+

Your Ticket Includes the Following:

🍻 Beer samples at participating crawl stops
🛍️ Access to nearly 20 participating downtown businesses
🎁 An Oktoberfest Beer Crawl goody bag
🎶 Live music and entertainment
🚚 Food trucks and bites available downtown
🎁 Chances to score random Oktoberfest swag
🍺 Access to the official afterparty at Geneva Tap House

Designated Driver Tickets Includes:

Not drinking? You're still part of the party.

Our $20 Designated Driver Ticket lets you join your crew for the crawl, shopping, entertainment and Oktoberfest festivities—without the beer samples.

Because every great beer crawl needs a great DD. 🙌

2026 Participating Tasting Locations:

Clear Water Outdoor | 744 W Main Street

Delaney Street Mercantile | 905 W Main Street

Edie Boutique | 737 W Main Street

Geneva Tap House | 252 Broad Street

Haberdapper | 253 Broad Street

Hannah's by the lake | 772 Main Street Ste 103

Lake Geneva Axe Throwing | 253 Center Street

Magpies | 642 W Main Street

Marigold Gift Shop | 725 W Main Street

Overland Sheepskin Co. | 752 W Main Street

Scrappy's Deli | 272 Broad Street

Sterling Works | 227 Broad Street

The Bottle Shop | 617 W Main Street

The Rabbit Hole | 264 Center Street

Topsy Turvy Brewery | 727 Geneva Street

Tres Belle Boutique | 233 Broad Street

Twelfth & Brown | 729 W Main Street

Wholistic Connections | 225 Broad Street

Event Rules

Registrants will sign in at GENEVA TAP HOUSE - 252 Broad Street, Lake Geneva, WI and will receive passport and map at that time.
Must be 21 to participate in the event - valid ID will be required at check-in
You will be provided with a bracelet, which must be worn at all times
Tasting glass must be empty before leaving each stop - you may not walk on the sidewalk with open glasses of beer