Spring Wine Walk
Sunday, May 17, 2026
12-4pm
Event Info
We are anxiously awaiting Spring and what better way to enjoy the warmer weather than with a fun Wine Walk around Downtown?! Join us for the highly anticipated Spring Wine Walk. Spend a lovely afternoon strolling through the streets of Lake Geneva, enjoying samples of wine along the way.
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Guests will enjoy sampling wines while visiting various downtown businesses. Proceeds of this event will benefit the Downtown Lake Geneva Inc. Mural Program with enrichment from the local artistic community.
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New this year: Every ticket purchaser will receive a complimentary $10.00 gift card to use towards a purchase at your favorite wine stop! (Included in your check-in swag the day of the event)
Registration Info
Tickets are $45 each.
Designated driver tickets are available for $20 each
Tickets on sale
Tickets can be purchased using the link above. This event sells out annually so we strongly suggest purchasing your tickets early. Please be advised this is a nonrefundable event ticket as we sell at limited capacity. In the event of cancellation, we will contact ticket holders to issue refunds or credit to the next event.
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Check In Details:
Early Bird Check In starts Saturday, May 16, from 4-6PM at The Bottle Shop - 617 W Main Street
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Day of Event Check In starts Sunday, May 17th, from 10am-Noon at The Bottle Shop - 617 W Main Street
*Please provide ID and tickets to receive your wine walk materials for the day. Reminder all General Admission ticketholders must be 21+
Your Wine Walk Ticket Includes the Following:
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A day full of fun in Downtown Lake Geneva
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Wine glass with Sponsor Logo
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Wine samples at each location
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Snacks along the way
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A brochure with the map of participating vendors & participant discounts/promotions
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The required participant lanyard
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A complimentary bag
Designated Driver Tickets Includes:
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Bottled Water, Craft Soda, & snacks along the way
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The required participant lanyard
2026 Participating Tasting Locations:
700 Sage | 728 W Main Street
Brick & Mortar | 832 Geneva Street
Clear Water Outdoor | 744 W Main Street
CR Goodfinds | 731 W Main Street
Creative Forces Art Studio | 647 W Main Street #1000
Delaney Street Mercantile | 905 W Main Street
Edie Boutique | 737 W Main Street
Fat Cats | 104 Broad Street
Gage Lake Life Pop-Up Store | 801 W Main Street
Gallery 223/Geneva Lake Arts Foundation | 223 Broad Street
Geneva Tap House | 252 Broad Street
Genevieve Lake Geneva | 755 W Main Street
Hannah's by the lake | 772 Main Street Ste 103
JAYNE Boutique | 771 W Main Street
Lakeside Books | 830 W Main Street
Lucca Lifestyle | 711 W Main Street
Magpies | 642 W Main Street
Marigold Gift Shop | 725 W Main Street
Overland Sheepskin Co. | 752 W Main Street
Pink Moon Bay | 717 W Main Street
Something Sweet | 235 Broad Street
The Bottle Shop | 617 W Main Street
The Hive | 755 W Main Street
The Rabbit Hole | 264 Center Street
Tres Belle Boutique | 233 Broad Street
Twelfth & Brown | 729 W Main Street
Wholistic Connections | 225 Broad Street
Event Rules
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Registrants will sign in at THE BOTTLE SHOP - 617 W. Main Street, Lake Geneva, WI and will receive passport and map at that time.
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Must be 21 to participate in the event - valid ID will be required at check-in
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You will be provided with a lanyard, which must be worn at all times
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Wine glass must be empty before leaving each stop - you may not walk on the sidewalk with open glasses of wine
Event Sponsors
Would you like to sponsor this or any other event?
Contact our Executive Director using the link above for information about Sponsorship Opportunities throughout the year.