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Annual Wine Walk
Sunday, May 21, 2023

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Event Info

Join us for the highly anticipated - Annual Downtown Lake Geneva Wine Walk. Spend a lovely afternoon strolling through the streets of Lake Geneva, enjoying samples of wine along the way. 


Guests will enjoy sampling wines while visiting various downtown businesses. Proceeds of this event will benefit the Never Say Never Playground project. 

Registration Info

Tickets are $45 each. A portion of each ticket will go directly to the event beneficiary.

Designated driver tickets are available for $20 each

Tickets can be purchased using the link above. This event sells out annually so we strongly suggest purchasing your tickets early. Please be advised this is a nonrefundable event ticket as we sell at limited capacity. In the event of cancellation, we will contact ticket holders to issue refunds or credit to the next event. 

Check In Details:


Early Bird Check In starts Saturday, May 20th, from 4-6PM at The Bottle Shop - 617 W Main Street

Day of Event Check In starts Sunday, May 21st, from 10am-Noon at The Bottle Shop - 617 W Main Street

*Please provide ID and tickets to receive your wine walk materials for the day. Reminder all General Admission ticketholders must be 21+

Your Wine Walk Ticket Includes the Following:

  • A day full of fun in Downtown Lake Geneva

  • Wine glass with Sponsor Logo

  • Wine samples at each location

  • Snacks along the way

  • A brochure with the map of participating vendors & participant discounts/promotions

  • The required participant lanyard

  • A complimentary bag

Designated Driver Tickets Includes:

  • Bottled Water, Craft Soda, & snacks along the way

  • The required participant lanyard

Participating Tasting Locations: 

  • Twelfth & Brown

  • Tres Belle Boutique

  • Bloomingbyrds

  • Sterling Works (both locations!)

  • Geneva Lakes Jewelry & Gem Appraisers LLC

  • Edie Boutique

  • The Bottle Shop

  • Lake Life Market

  • Lake Geneva Harley Davidson

  • The Candle Mercantile

  • Clearwater Outdoor

  • Magpie's Den & Pen

  • Overland Sheepskin Co

  • Pink Moon Bay

  • Soho Boutique

  • O2 Lounge

  • Gallery 223

  • Cornerstone Shop & Gallery

  • LeCookery

  • Lake Geneva School of Cooking

  • Hannah's on the Lake 

  • The Hive


  • A Touch of Bling

  • C.R. Goodfinds

  • Delaney Street Mercantile 

  • House of Bogini

  • Avant Cycle Cafe 

  • Geneva Tap House

  • Baker House 

  • Guac Star 

Event Rules

  • Registrants will sign in at  THE BOTTLE SHOP - 617 W. Main Street, Lake Geneva, WI and will receive passport and map at that time. 

  • Must be 21 to participate in the event - valid ID will be required at check-in

  • You will be provided with a lanyard, which must be worn at all times

  • Wine glass must be empty before leaving each stop - you may not walk on the sidewalk with open glasses of wine

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About the Beneficiary

 ​Imagine a place where kids of all abilities can come together to play, make friends and play as equals. A Playland built to suit the needs of all children, with a focus on special needs.

Never Say Never Playland is the dream and passion of Dusti Grenus and an army of like minded friends behind her. Dusti's only daughter, 23-year-old Kameron, was born with Cerebral Palsy, and has limited mobility and communication ability. For all these years, Dusti has searched for opportunities to give Kam the life of a "normal" kid, and has pursued tireless research and campaigning to develop Never Say Never, Inc. 

In late 2015 Dusti approached the Lake Geneva Board of Park Commissioners with a dream vision that the city would benefit from an inclusive Playland for children of all abilities. The Board of Park Commissioners voted unanimously to approve the project and donated 13,000 square feet of land at Veterans Park. The City of Lake Geneva also donated $15,000 towards the purchase of equipment and just like that, Never Say Never, Inc., was born.

Never Say Never Playland will be custom designed by renowned playground architects Leathers & Associates, who specialize in constructing inclusive playgrounds. NSN will feature specially designed components such as; adaptive swings (swings with high backs and safety belts, a wheelchair friendly merry-go-round, cochlear- friendly slides, ramps instead of stairs and most importantly, a poured-in-place rubber foundation. The Playland will feature a woodland theme designed to spark young imaginations to play and believe that anything is possible. We want all kids and young adults having fun no matter what their ability is.  Never Say Never Playland will be ADA accessible and will be the first of its kind in the Walworth County area. In the end, the community will build this unique structure, keeping costs lower and giving everyone a sense of pride as we come together to build the Playland for our kids.

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Event Sponsors

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Would you like to sponsor this or any other event? 

Contact our Executive Director using the link above for information about Sponsorship Opportunities throughout the year.

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